167,585 - Active Subscribers - $100/M
150,440 - Direct to Publisher - +$10/M
153,137 - Paid Subscribers - +$5/M
97,215 - Renewals - +$10/M
76,577 - 6 Month Hotline - +$5/M
46,982 - 3 Month Hotline - +$10/M
12,000 - Change of Address - +$10/M
71,552 - Expires - $70/M
Catalog Rate - $85/M
Fundraisers' Rate - $85/M

The Nation is the independent, dissenting, trouble-making, question-raising, muckraking journal of critical opinion part of whose mission is to keep the mainstream media honest.
Nation readers are savvy consumers and avid readers who seek out the innovative and unique in books, music, travel, entertainment, magazines, newspapers, insurance and financial services.
It is no wonder they do so much shopping by direct mail. In fact, according to MRI, The Nation subscribers are more than twice as likely to buy by mail as a typical magazine subscriber.
Subscriber Profile:
- Median Age: 51
- Avg. Household Income: $ 84,900
- Avg. Net Worth: $592,700
- 98% College Educated
- 78% Professional/Managerial
- 81% Ordered by Mail /Phone in past 12 Month
- Average Spent by Mail Order: $905.00
- 64% have traveled overseas
- 90% ordered book in last 12 Months, 89% purchased CDs, Average spent $176.00
Continuations include:
- American Prospect
- Amnesty International
- Atlantic Monthly (The)
- Childrens Rights
- Christian Science Monitor
- Citizens Utility Board (WI)
- City Harvest
- Common Cause
- CREDO Mobile (was Working Assets)
- Democratic Congressional Campaign Committee
- Democratic National Committee
- Democratic Senatorial Campaign Committee
- Dennis Pubs / The Week
- Doctors Without Borders
- Economist (The)
- Evergreen Creative/Sisters of the Road
- Food & Water Watch
- Food Bank ConsortiumFree Inquiry
- GLIDE Memorial
- Harper's Magazine
- Hightower Lowdown
- In These Times
- McDonald Ranch
- Mother Jones
- Ms Magazine
- Museum of Modern Art
- NAACP
- NARAL (Natl Abortion Rights Action League)
- National Urban League
- New Republic (The)
- New York Review of Books
- New York Times
- Newsweek Inc
- NPO Art Museum Coalition
- Oxfam America
- People for the American Way
- Progressive Magazine
- Progressive Populist (The)
- Public Broadcasting Consort
- Public Citizen
- Public Radio / Television
- Sierra Club
- Southern Poverty Law Center
- Sunflower Children
- Washington Spectator
- WNYC Foundation
Put your offer in the hands of innovative thought leaders who embrace new and unique products and ideas.
Call Direct Communications to schedule a test.
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