14$,197 - Active US Subscribers - $110/M
8,971 - Monthly Hotline - $+10/M
32,339 - 3 Month Subscribers - $+7/M
69,024 - 6 Month Subscribers - $+6/M
40,000 (approx.) - 12 Month Expires - $80/M
9,175 - Change of Address - $+10/M
Fundraiser Rate - $90/M
Catalog Rate - $90/M
9,593 - Active Canadian Subscribers - $120/M
24,698 - Canadian Expires - $95/M
For more than 150 years, Harper's Magazine has been a primary source of thoughtful articles and essays on contemporary America. The magazine features a stimulating mix of opinion, fiction and humor by some of our most thoughtful and incisive writers and includes the critically-acclaimed Harper's Index, an assembly of illuminating statistics gathered from unusual sources. Harper's attracts a readership of America's thought leaders; a fact displayed each issue in the Letters section. You can reach them with the Harper's subscription list.
Profile/Demographics:
- Median Age 44.8; 38% Female, 62% Male
- HHI $80,000; $400,000 plus net worth
- 81% professional/managerial; 21% top management
- 72% own their own home; home valued $215,000 on average
- 96.8% college educated; 55.6% post graduate
- 63.4% have a valid passport
- 90% have purchased via mail or telephone
This list of sophisticated and politically active readers is highly successful for:
- Book, tape and CD catalogs
- Progressive non-profit mailers
- Credit card, investment and financial offers
- Political and general interest magazines
- Environmental fundraisers
- Arts, theatre and poetry mailers
- Progressive political campaigns
Usage for Harper's encompasses a broad spectrum of mailers, including:
Politically oriented...
- Democratic Congressional Campaign Comm
Publishing...
- Afar Media
- Atlantic Monthly (The)
- Christian Science Monitor
- Columbia Journalism Review
- Conde Nast / Vanity Fair
- Conservation Coalition/High Country News
- Economist (The)
- F&W Publications
- Foreign Affairs
- Funny Times
- Granta Magazine
- Graphics Press
- In These Times
- Independent Institute (The)
- Laphams Quarterly
- London Review of Books
- Mother Jones
- Nation (The)
- National Geographic Society
- New York Review of Books
- New York Times
- New Yorker (The)
- Newsweek Inc
- Times Literary Supplement
- University of California Press
- Washington Spectator
- Wilson Quarterly
Non-profit interests...
- California State Parks Foundation
- Carter Center (The)
- City Harvest
- Commonwealth Club of CA
- Consortium of Food Banks
- Doctors Without Borders
- Evergreen Creative/Sisters of the Road
- FINCA International
- Food Banks
- Library Consortium
- Massachusetts Audubon Society
- McDonald Ranch
- Oxfam America
- Planned Parenthood
- Public TV / Radio
- Sierra Club
- SOS Children's Villages
- Sunflower Children
The Arts...
- Fine Arts Museums of San Francisco
- Los Angeles County Museum of Art
- Museum of Modern Art
- New York University
- NPO Art Museum Coalition
Catalogs...
- Daedalus Books
- Folio Society
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Unit of Sale:
$21.00/12 issues
Addressing:
E-mail: $50/Flat
FTP: $50/Flat
Diskette/CD-Rom: $75/Flat
P/S Labels: $10/M
Key Coding: $2/M
Delivery:
Allow 10 working days after order.
Selections:
State: $6/M
SCF: $6/M
Gender: $6/M
Personal Names: $6/M
Business Address Select/Omit: $7/M
Source: $7/M
Paid: $10/M
Running charge, $10/M
Restrictions:
Sample mail piece required
Maintenance:
Cleaned Quarterly
Updated Monthly
Names Through 1/24/12
Net Name Arrangement:
85% on 50,000; $10/M running charge
List Source:
Direct mail, inserts
Minimum Order:
5,000
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