Travis Place started out with no more than the notion that shopping for something as plain as cotton underwear ought to be easier. Now the successor company, Back To Basics Soft-Wear, Inc., a division of Softwears, continues to fly by the seat of its cotton pants; it is a catalog company designed to help women overcome their anti-fashion feelings and early underwear traumas. The motto at Back To Basics is: "No one came into the world with clothing on, and you can't take it with you, so why get bent out of shape buying it?"

Back To Basics buyers are progressive, socially aware and environmentally friendly. They appreciate the fact that Back To Basics is women-owned and operated, providing simple, practical and durable natural-fiber bras, underwear and clothing at a reasonable price. An extremely responsive "Plus Size" select is also available.

Visit the Back To Basics website at http://www.cottonbras.com!

Rental and exchange activity has been impressive:

• Deva Lifewear
• Pacific Spirit
• Plough & Hearth
• Tomorrow's World
• Utne - A Different Read on Life