When brokers acted as order-takers, and list managers were "warehousing" lists, Direct Communication stood apart in its approach to direct communication, providing the most responsive services in the response industry, with small town courtesy, New England pride, and world-class expertise.

Our Outlook:

Like most managers, we advertise our lists to brokers, but we don't stop there. We go beyond "Standard Operating Procedures" with unique marketing techniques for a personal and informed sales approach aimed directly at the mail marketers who are making the list selection decisions.

We don't wait for the list to sell itself. We make labor-intensive investigations into unexplored vertical and secondary markets to create fresh, new sales opportunities for our managed lists. It opens-up new sources of revenue and it also opens new avenues of co-operation with other organizations.

The Benefits:

Many of Direct Communications' managed lists have over-lapping or shared interests with one another. Therefore, we have an opportunity on inquiries regarding these lists, on clearance and on orders, to find mailers who ought to be using your list as well.

When we research and create prospecting lists for Direct Communication managed accounts, it involves a complete review of:

• Mailers who are using competitive lists.
• Mailers who are competitors of successful lists users.
• Mailers who continue on the lists of successful continuation users.
• Industry publications, directories, SRDS, MIN, and other list information sources.

Seasoned direct mail sales personnel conduct prospecting calls. The result is expanded business on our managed accounts as well as more in-depth information and insight into many of these lists for our clients.

Our Outlook

At Direct Communications, we know that list brokerage, thoughtfully done and unrestrained by convention, really can be a thing of beauty...truly a work of art. And, to make it so, we've learned to work harder, be creative, and always go beyond the obvious.

We know how to transcend the usual channels to discover rich, new sources of names for your mailings. By taking the time to appreciate the subtleties and nuances of your subscriber base, we're able to direct our efforts to secondary and tangential markets that few explore.

The Benefits:

• We tell you what we think. Unabashed in our exploration of the list market, without prescribed formulae or rigid mind sets, we investigate all possibilities.
• We reach our own conclusions, and candidly share our conclusions with you.
• We can provide our accounts with access to unique lists not being marketed to the public.
• We want what is best for our clients and the products/causes they represent.

Nor does Direct Communications lack for connections to the business community, in general, or to the list industry, in particular. We've supported the advancement of direct marketing through our memberships in organizations such as the Direct Marketing Association, Vermont Businesses for Social Responsibility, the Vermont-New Hampshire Direct Marketing Group, the Alternative Media Council, Women in Direct Marketing International, the Hundred Million Club and as co-founding members of the Ohio Valley Direct Marketing Club.